Privacy Policy

Privacy Policy for CranbrookPeds.ca

Last Updated: March 2026

Cranbrook Pediatrics (“we”, “our”, “the clinic”) is committed to protecting the personal information of our patients, website visitors, and SMS subscribers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit CranbrookPeds.ca or communicate with us via SMS.

1. Information We Collect

1.1 Website Usage Data (Cookies, Logs & Analytics)

We use cookies, log files, and similar technologies to collect limited technical information automatically when you visit the Site. This may include your IP address, browser and device type, pages viewed, and timestamps. We use this data to operate and secure the Site, measure performance, and improve user experience.

Third‑party analytics: We use analytics tools (e.g., Google Analytics) that place cookies to help us understand aggregate Site usage. These providers may process pseudonymous data on our behalf and are prohibited from using it for their own marketing.

1.2 Managing Cookies

You can control cookies through your browser settings (e.g., block, delete, or set preferences). If you disable cookies, some Site features may not function properly. Where applicable, you may also use Google’s opt‑out options or privacy controls to limit analytics tracking.

1.3 SMS/Text Messaging Data

If you opt in to receive SMS notifications from us, we collect and process your mobile phone number, the time/date and method of opt‑in, message interaction metadata (e.g., delivery confirmations), and opt‑out/HELP requests. We maintain records necessary to demonstrate valid consent and to operate the messaging service.

2. How We Use Your Information

• Provide clinic updates, appointment reminders, important notifications, and service alerts via SMS.
• Operate, maintain, secure, and improve our website and messaging services, including analytics to understand Site performance.
• Comply with carrier, industry, and regulatory requirements for A2P (Application‑to‑Person) messaging and privacy compliance.

3. SMS Messaging & A2P 10DLC Compliance

We use an A2P 10DLC‑registered number for business texting. This framework requires transparent opt‑in, clear opt‑out, and non‑sharing of mobile information for marketing.

3.1 Opt‑In Consent

You provide explicit consent to receive SMS when you: (a) submit your phone number with a clear checkbox and disclosure on an online form (when available); (b) sign a paper consent form at the clinic; or (c) provide recorded verbal consent over the phone. We store the consent record (time, date, method) for compliance.

3.1.1 Example Opt‑In Disclosure (for future online forms)

“By providing your mobile number and clicking Submit, you agree to receive SMS messages from Cranbrook Pediatrics about appointments, reminders, and important clinic updates. Message frequency varies. Message/data rates may apply. Reply STOP to opt out, HELP for help. Consent is not a condition of care.”

3.2 Opt‑Out and Help

You may stop receiving SMS at any time by replying STOP. You may receive a final message confirming your opt‑out. For assistance, reply HELP or contact us using the details in Section 10.

3.3 Required Non‑Sharing Clause

No mobile phone information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt‑in data and consent; this information will not be shared with any third parties.

3.4 Message Frequency and Carrier Rates

Message frequency varies. Standard message and data rates may apply according to your mobile plan.

3.5 Cross‑Border and Canadian Requirements

If messages are sent from a Canadian number to U.S. recipients, they must originate from an A2P‑registered number. For certain new Canadian 10DLC numbers, A2P registration may be required for domestic messaging. We will maintain appropriate registrations to ensure deliverability and compliance.

3.6 FCC and Carrier Rules

We follow applicable FCC and carrier requirements for one‑to‑one consent and lawful messaging practices. Our forms and disclosures include Privacy Policy and Terms URLs where applicable, and we maintain proper identification and content standards.

4. Data Security

We implement administrative, technical, and physical safeguards to protect personal information, including encryption in transit where supported by our providers, access controls, secure credential practices, and least‑privilege access to SMS systems and logs.

5. Data Retention

We retain SMS opt‑in records and messaging metadata for up to 24 months unless a longer period is required by law, dispute resolution, or carrier policies. Analytics/cookie data is retained according to our analytics provider’s defaults or as otherwise configured for security and performance monitoring.

6. Hosting Location and Service Providers

Our website and related services are hosted in Canada. We may use trusted third‑party providers (e.g., telecommunications carriers, SMS delivery platforms, analytics, hosting and security services) to operate the Site and messaging services. These providers act as processors on our behalf and are not permitted to use your information for their own marketing.

7. Third‑Party Service Providers

We may share limited information with processors strictly to deliver the Site or SMS services—such as message routing and analytics—and only under obligations of confidentiality and security.

8. Children’s Privacy

Our website is intended for parents and guardians. We do not knowingly collect personal information from children online.

9. Your Choices and Rights

You may opt out of SMS at any time as described in Section 3.2. Subject to applicable law, you may request access to or correction of your personal information by contacting us using the details in Section 10.

10. Changes to This Policy

We may update this Policy to reflect changes in our practices or in A2P/10DLC, carrier, or legal requirements. We will post the updated version with a new “Last Updated” date.

11. Contact Us

Cranbrook Pediatrics

250-426-9008

hello@cranbrookpeds.ca

16 12th Avenue North, Cranbrook, BC V1C 3V7

Appendix A — Messaging Terms & Conditions (SMS) — Summary

See our full Messaging Terms & Conditions for details. Key points: STOP to cancel, HELP for help, message frequency varies, carriers not liable for delays or undelivered messages.